LGBTI global news 24-7

The 11 best facts about LGBT consumers

Our Gay Star News readers are amazing in many ways; including being part of the most exciting emerging market in the world… find out more
The 11 best facts about LGBT consumers

Some of our clients have years of experience in targeting the lesbian, gay, bisexual and transgender market. Others are just starting. Either way, Gay Star News has the power and creativity to transform your results. If you are not excited about the potential yet, here are 11 things you need to know.

Seize a global opportunity

1 Government figures suggest there are up to 420 million LGBT people in the world; just to compare, that’s more than the population of the USA.

Benefit from higher income

2 Lesbian and gay people have higher incomes: In the US they are twice as likely to have an income above $250,000. In the UK, the LGB population is worth £81 billion to the country’s economy.

3 They spend their extra disposable income on high-end products, travel, going out, fashion and technology.

4 The worldwide LGBT travel market alone is worth $175 billion.

5 They were less likely to change their spending plans during the global slowdown than other consumers.

Reach this affluent market

6 Gay and trans people are early adopters, more likely to own laptops, tablets and smartphones.

7 They spend less time on radio and TV than others and more time on digital media.

8 LGBT websites are more popular than mainstream or LGBT newspapers and magazines with gay and trans consumers.

9 They are more likely to have clicked on an online advert in the last week than the average population.

10 LGBT consumers also spend more money online.

Convert them to your brand

11 And 85% of lesbians and gay men are more likely to purchase products and services from companies they see in the LGBT media.

 

For more information, use the below contact details for a free, no-obligation consultation or to request a full media pack: 

Isobel Hutchings
Digital Sales Executive
E: isobelh@gaystarnews.com

M: +44 (0)7765 631 991
L: +44 (0)20 3714 7493

- See more at: http://www.gaystarnews.com/content/contact#sthash.iejgGr4W.dpuf

David Richardson
Digital Sales Manager
E: davidr@gaystarnews.com

M: +44 (0)7557 883 781
L: +44 (0)20 3544 4305

Isobel Hutchings
Digital Sales Executive
E: isobelh@gaystarnews.com

M: +44 (0)7765 631 991
L: +44 (0)20 3714 7493

Comment on a news story

Comments

Well If you are going to be on it, you should be drinking a lot of water. If you are not the kind of person who really pays attention to their water intake PPI compensation

Well the body donation program you joined will make arrangements right away to have your body transported to their facility. Accident Claims

Thank you for posting such a great article! I found your website perfect for my needs. It contains wonderful and helpful posts. Keep up the good work! rebelmouse.com/venusfactor_reviews/

Thanks for writing such a good article, I stumbled onto your blog and read a few post. I like your style of writing... washington dc web designer

I've just decided to create a blog, which I have been wanting to do for a while. Thanks for this post, it's really useful! what does bubblegum casting do

You have done a great job. I will definitely dig it and personally recommend to my friends. I am confident they will be benefited from this site.
Buy instagram followers

This seems more like a robbery where homophobia was just coincidental/situational than a sign that London is a den of anti gay feeling. Still very nasty but from my experience Thanks.. is bubblegum casting legitimate

Keep up the fantastic work, I read few posts on this website and I think that your web blog is real interesting and has got circles of fantastic information.
visit here

I simply want to tell you that I am new to weblog and definitely liked this blog site. Very likely I’m going to bookmark your blog . You absolutely have wonderful stories. Cheers for sharing with us your blog.
web design mauritius

I was very pleased to find this site.I wanted to thank you for this great read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post.
http://www.funipicshare.com/

Wow! Thank you! I constantly wanted to write on my blog something like that. Can I implement a fragment of your post to my site? car service palo alto