The 11 best facts about LGBT consumers
Our Gay Star News readers are amazing in many ways; including being part of the most exciting emerging market in the world... find out more
Some of our clients have years of experience in targeting the lesbian, gay, bisexual and transgender market. Others are just starting. Either way, Gay Star News has the power and creativity to transform your results. If you are not excited about the potential yet, here are 11 things you need to know.
Seize a global opportunity
1 Government figures suggest there are up to 420 million LGBT people in the world; just to compare, that’s more than the population of the USA.
Benefit from higher income
2 Lesbian and gay people have higher incomes: In the US they are twice as likely to have an income above $250,000. In the UK, the LGB population is worth £81 billion to the country’s economy.
3 They spend their extra disposable income on high-end products, travel, going out, fashion and technology.
4 The worldwide LGBT travel market alone is worth $175 billion.
5 They were less likely to change their spending plans during the global slowdown than other consumers.
Reach this affluent market
6 Gay and trans people are early adopters, more likely to own laptops, tablets and smartphones.
7 They spend less time on radio and TV than others and more time on digital media.
8 LGBT websites are more popular than mainstream or LGBT newspapers and magazines with gay and trans consumers.
9 They are more likely to have clicked on an online advert in the last week than the average population.
10 LGBT consumers also spend more money online.
Convert them to your brand
11 And 85% of lesbians and gay men are more likely to purchase products and services from companies they see in the LGBT media.