US retailer Abercrombie & Fitch has long had a marketing strategy that included catalogues and advertisements featuring young athletic men and women with the males often captured in homoerotic moments.
It's a strategy that has effectively appealed to gay males who the company counts on to buy casual wear from one of its 300 locations around the US.
Now A&F has upped the ante with a new campaign by famed photographer Bruce Weber called Other Sports Require One Ball.
It features a number of guys wrestling - some in the shower - and near the end, shows two of them involved in a romantic moment that includes a kiss on the forehead.
A&F, which used to publish hugely popular quarterly catalogues filled with homoerotic images, seems to have finally crossed the line from being a total tease to openly gay!
Here is a link to the ad.