Conservative gay blogger Andrew Sullivan has announced that he will return to independent blogging and will leave the Daily Beast.
Sullivan, a former editor of The New Republic magazine, announced he had made the decision following his current contract with the Daily Beast coming to an end.
Sullivan had only moved his blog, The Daily Dish to the Daily Beast in April of 2011.
Previously the blog had been part of the Atlantic Monthly’s website and prior to 2007, Time magazine’s.
Sullivan will leave the Daily Beast with executive editors Patrick Appel and Chris Bodenner and last week the three set up an independent company called Dish Publishing LLC which will publish the blog.
The website will operate ad free behind a pay wall with founding memberships going for less than $20 a year - though the pay wall will not begin until February 1 and much of the content on the site will remain free.
‘Here's the core principle,’ Sullivan wrote in a farewell post on the Daily Beast website, ‘We want to create a place where readers - and readers alone - sustain the site.’
‘No bigger media companies will be subsidizing us; no venture capital will be sought to cushion our transition (unless my savings count as venture capital); and, most critically, no advertising will be getting in the way.’
‘The point of doing this as simply and as purely as possible is precisely to forge a path other smaller blogs and sites can follow. We believe in a bottom-up Internet, which allows a thousand flowers to bloom, rather than a corporate-dominated web where the promise of a free space becomes co-opted by large and powerful institutions and intrusive advertising algorithms. We want to help build a new media environment that is not solely about advertising or profit above everything, but that is dedicated first to content and quality.’
Sullivan is also considering developing a monthly e-magazine for tablet devices further down the track for longer form journalism and work from commissioned writers.