The Angry Birds smart phone game have partnered with surviving Queen band members Brian May and Roger Taylor’s Mercury Phoenix Trust for a special campaign today in which Freddie Mercury will be turned into an Angry Bird.
Angry Birds have produced a video for the annual Freddie For A Day campaign and a portion of the proceeds of sales of a line of limited edition t-shirts for the campaign will also go to the Mercury Phoenix Trust, which raises money to fight HIV/AIDS.
“Freddie for a Day is such a great way to honor Freddie’s fun and flamboyant spirit while delivering an important message, and we’re delighted to be supporting them in our own Angry Birds style,’ said the head of the company that created Angry Birds, Peter Vesterbacka, in a statement.
‘Queen’s music has endured for a reason, because its creativity and contagious fun appeals to fans of all ages, and we’re happy to help keep Freddie’s memory and music alive for new generations of fans.
In the video a hairy-chested angry bird with a mustache and one of Freddie’s iconic white singlets confronts a crowned green pig from the game while riding a giant slingshot on wheels as the classic Queen song Bicycle Race plays.
Freddie would have been 66 today had he not died of AIDS.
The campaign is hosting a range of events around the world today to raise awareness about the virus, including one at Tokyo’s Cinemart Shinjuku movie theater where a Japanese Freddie Mercury impersonator will be performing.