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Apple, Abercrombie and Nike are too gay for Christmas, say Christians

Amazon, The Home Depot and Sony on list of 26 brands which don’t make the mark for anti-gay consumers at Christmas
Abercrombie & Fitch, Apple and Nike are three companies deemed to be too gay but anti-LGBTI Christians in a new Christmas consumer guide.
Photo montage by Scott Nunn.

American Express, Adidas, Microsoft and Target have all been listed as too gay-friendly for Christmas by anti-gay Christians.

They have made a list, they’ve checked it twice, they’ve decided who is naughty and nice.

While some companies like Hallmark and Toys R Us still make it into the ‘faith-friendly’ category despite supporting LGBTI equality, others like Gap, Visa and Sears are deemed beyond the pale.

Toys R Us is criticized for taking gender segregation out of its UK advertising, so boys and girls are not pressurized to use gender-stereotyped toys.

While The Home Depot is slammed for allowing ‘a flash mob same-sex marriage proposal at one of its stores – igniting a social media phenomenon that homosexual activists leveraged to promote same-sex marriage to young children’.

Adidas is called a ‘thoroughly secular European company’ backing LGBTI rights. While Apple is criticized because it withdrew apps aimed at ‘curing’ gay people of their sexuality.

The Faith Driven Consumer 2013 Christmas Guide is produced by the Faith Driven Consumer group, based in the US.

It particularly targets companies that ‘normalize’ LGBTI people ‘in the economic arena and broader culture’ and back same-sex marriage.

It also attacks companies that support a woman’s right to have an abortion or who have ‘pornographic’ rather than ‘wholesome’ advertising. But firms win points for philanthropy, corporate responsibility and backing Christian values.

While GSN can’t confirm the accuracy of the research, the list could equally be used by LGBTI people and their friends to decide which firms should win their custom this Christmas.

Here’s their list with some of their claims about each company:

‘Faith-friendly’

  • Aéropostale: ‘Generally wholesome’
  • Belk: ‘Faith compatible’
  • Bed Bath & Beyond: Has a ‘tilt towards biblical sexuality, marriage and family’
  • Day Spring: Committed to ‘biblical sexuality’
  • Dick’s Sporting Goods: ‘Could be more faith compatible’
  • Dillard’s: ‘Relatively weak promotion of the homosexual and transgender political agenda’
  • Foot Locker: Supports ‘the biblical understanding on sexuality’ despite ‘the intense pressure companies face today from [LGBTI] activists’
  • Forever 21: ‘Does not appear to support the homosexual, bisexual and transgender political agenda’
  • Hallmark: Faith-friendly despite ‘embrace’ of gay and trans equality
  • Hobby Lobby: ‘High level of faith compatibility’
  • J Crew: ‘Not fully embracing the homosexual, bisexual and transgender political agenda’
  • Kay Jewelers: Tilted towards ‘the natural and traditional understanding of sexuality’
  • Kohl’s: ‘Relatively weak’ support of LGBTI rights
  • Lowe’s: ‘Tilt towards the biblical understanding of sexuality’
  • Michael’s: 'Affirms the biblical understanding of sexuality’ and ‘diversity’
  • REI: ‘Its strong embrace of the homosexual, bisexual and transgender political agenda is problematic’ but still makes ‘faith-friendly’ list
  • Samsung: ‘In the US, Samsung has not taken positions supporting adoption or the homosexuality [sic], bisexual and transgender political agenda’
  • Sports Authority: ‘Good retail option’
  • Toys R Us: ‘It has continued to embrace the homosexual, bisexual and transgender political agenda and has gone so far as to stop portraying gender distinctions in its toy advertising in the UK’
  • Vizio: ‘Has wisely steered clear of controversial hot-button issues like homosexuality’
  • Walmart: ‘Positive’
  • Williams-Sonoma: ‘Relatively high level of support’ for LGBTI rights
  • Zales: ‘Tilts towards the biblical understanding of sexuality’

‘Needs improvement’

  • Abercrombie and Fitch: ‘Full embrace of the political and social goals of the homosexual, bisexual and transgender movement – including same-sex marriage’
  • Adidas: ‘a thoroughly secular European company that fully embraces the homosexual, bisexual and transgender political agenda’
  • Amazon: ‘Staunch support of same-sex marriage’
  • American Express: ‘Strong support’ for gay, bi and trans equality
  • Apple: ‘Vocally supports same-sex marriage… and caved in to pressure from small groups of homosexual and transgender activists and their allies by removing previously approved, faith-based apps supporting natural and traditional sexuality’
  • Barnes & Noble: ‘Strong embrace’ of LGBTI rights
  • Best Buy: ‘Strong proponent of the homosexual and transgender political movement’
  • Costco: ‘Nearly perfect score from the Human Rights Campaign – indicating strong corporate support for the homosexual and transgender political agenda in the workplace’
  • Gap, Old Navy, Banana Republic: ‘Strong support’ of LGBTI rights ‘including same-sex marriage’
  • The Home Depot: ‘Stubborn and staunch support’ for LGBTI rights and allowed filming ‘for a flash mob same-sex marriage proposal at one of its stores – igniting a social media phenomenon that homosexual activists leveraged to promote same-sex marriage to young children’
  • JC Penney: ‘Came out in support of same-sex marriage'
  • Levi Strauss and Co: ‘Full embrace’ of LGBTI equality and same-sex marriage
  • Macy’s: ‘Actively campaigns for the homosexual and transgender political agenda and has a whole section of its website devoted to gay “pride” and history’
  • Microsoft: A ‘leading corporate advocate’ for LGBTI rights whose ‘top executives made six-figure contributions to the effort to redefine marriage in Washington state in 2012’
  • Nike: Supports gay and trans equality and donated ‘$280,000 to the current effort in Oregon to redefine’ marriage
  • Sears, Kmart, Land’s End: ‘Committed supporter’ of LGBTI issues and same-sex marriage
  • Sony: ‘Strongly supports the political and social agenda of the homosexual, bisexual and transgender activist movement’
  • Target: ‘Strongly supports abortion rights and the homosexual and transgender political agenda’
  • TJ Maxx, Marshalls, Home Goods: ‘Not come out in support of same-sex marriage’ but gets a ‘perfect score’ from the Human Rights Campaign for LGBTI workplace inclusion
  • Visa: ‘Embrace of the homosexual… agenda is a concern’
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Most of my family are evangelicals and they love their Apple and Abercrombie, I can tell you that. So I don't know how far-reaching this group really is. I can say that their time would be better spent in the pursuit of true Christian ideals like feeding the homeless or working to end homelessness rather than being fixated so vigorously on what is going on in some stranger's bedroom. I think that really says a lot about them. Epic fail.