Amazon, The Home Depot and Sony on list of 26 brands which don’t make the mark for anti-gay consumers at Christmas
American Express, Adidas, Microsoft and Target have all been listed as too gay-friendly for Christmas by anti-gay Christians.
They have made a list, they’ve checked it twice, they’ve decided who is naughty and nice.
While some companies like Hallmark and Toys R Us still make it into the ‘faith-friendly’ category despite supporting LGBTI equality, others like Gap, Visa and Sears are deemed beyond the pale.
Toys R Us is criticized for taking gender segregation out of its UK advertising, so boys and girls are not pressurized to use gender-stereotyped toys.
While The Home Depot is slammed for allowing ‘a flash mob same-sex marriage proposal at one of its stores – igniting a social media phenomenon that homosexual activists leveraged to promote same-sex marriage to young children’.
Adidas is called a ‘thoroughly secular European company’ backing LGBTI rights. While Apple is criticized because it withdrew apps aimed at ‘curing’ gay people of their sexuality.
The Faith Driven Consumer 2013 Christmas Guide is produced by the Faith Driven Consumer group, based in the US.
It particularly targets companies that ‘normalize’ LGBTI people ‘in the economic arena and broader culture’ and back same-sex marriage.
It also attacks companies that support a woman’s right to have an abortion or who have ‘pornographic’ rather than ‘wholesome’ advertising. But firms win points for philanthropy, corporate responsibility and backing Christian values.
While GSN can’t confirm the accuracy of the research, the list could equally be used by LGBTI people and their friends to decide which firms should win their custom this Christmas.
Here’s their list with some of their claims about each company: