CEO Tim Cook is in the video showing Apple employees showing their Pride in San Francisco
Apple has become the latest company to flaunt their pro-gay views with a new video celebrating Pride.
It shows its employees, including CEO Tim Cook, at San Francisco Pride on 29 June.
The company says thousands of employees from around the world marched in the parade, from cities including Munich, Paris and Hong Kong.
‘We believe that inclusion inspires innovation,’ Apple said in a statement.
During the parade, Apple handed out free music gift cards and set up an LGBT station on iTunes Radio.
Last year, Cook penned an advert urging Congress to pass the Employment Non-Discrimination Act.
The company also publicly opposed an Arizona bill that would have permitted businesses to refuse service on religious grounds, which governor Jan Brewer ultimately vetoed.
Other companies and groups to have supported San Francisco Pride included the armed forces, Facebook and Burger King. The latter were under fire for deciding to promote their new ‘gay burger’, the Proud Whopper in its rainbow wrapping.
Watch the video below: