When same-sex marriage became legal in Minnesota, the Betty Crocker cake brand donated custom wedding cakes to three couples when they tied the knot.
It proudly stated: 'Betty celebrates all families…. We don't want to be old fashioned.'
Now Tony Perkins, president of the anti-gay organization Family Research Council, wants his followers to take their collective sweet tooth elsewhere, Right Wing Watch reports.
During a radio broadcast this week, Perkins called Betty Crocker's role in the 'counterfeit' weddings 'a recipe for disaster.' He then urged listeners to boycott Betty Crocker, a brand owned by General Mills.
'At Betty Crocker, the only thing they're mixing up is their priorities,' Perkins said. 'When you’re at the store, think outside the Betty Crocker box!'
Betty Crocker is hardly the first brand to be boycotted by Perkins' group. Companies such as Starbucks, Target, and JC Penney have been targeted for a variety of pro-gay actions.
Betty Crocker's parent company, General Mills, is headquarted in Minnesota.
'Unfortunately for General Mills, the majority of Americans think natural marriage is anything but old fashioned,' Perkins claimed. 'And they've made it tough on companies like Target, Starbucks, and JC Penney who disagree.'