A gay kiss between a professional bowler and his husband is being hailed as one of the first times an out athlete has locked lips on live TV.
Scott Norton was filmed snogging his partner Craig Woodward by sports channel ESPN after winning the 2012 PBA Chameleon Championship in Las Vegas.
Although the event happened in November, the footage was only shown by the TV network on 30 December.
Outsports.com suggests it might be a first, with ESPN commentators even referring to Woodward as his husband. Norton tied the knot in October 2011.
Speaking to the gay sports website, out bowler JW said: 'It was nice to see the telecasters step into the 21st century and treat Scott’s homosexuality as just a matter of fact and not a sensation. The focus was upon how well he was playing.'
View Norton's winning kiss below: