Extremist British Christians are claiming their God is punishing Tesco for supporting gays after the supermarket reported declining sales.
The dip in like-for-like Christmas sales has seen £5billion ($7.6billion €6billion) wiped off the market value of Britain’s biggest supermarket chain which had previously had an 30-year unbroken record of growth.
Now the Christian Voice, an anti-gay prayer and campaigning organization, says the decline is not down to market forces but punishment for Tesco’s decision to sponsor a family area at London’s Pride celebrations.
According to the Guardian newspaper, the campaigners are claiming that ‘God has answered our prayers for confusion in the Tesco boardroom’.
As Gay Star News has previously reported, Tesco is promising to honour their donation to the Pride London organization for 2012 but withdraw financial sponsorship in 2013, possibly replacing it with in-kind support.
Stephen Green, Christian Voice’s national director, appears to admit that problems at the supermarket pre-date their prayers for divine intervention.
But the Guardian reports him as saying: ‘Significantly, we prayed for a drop in their share price, which… has been answered on what you could describe as a Biblical scale.
‘I now call on Tesco to see sense before their company is ruined. Don't display the arrogance of Pharoah. Withdraw the grant to gay pride.’
Non-religiously inspired financial experts generally agree that Tesco’s troubles are due to downwards demand on non-grocery items and a Big Price Drop promotion that failed to wow shoppers.
Tesco declined to comment.