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Coca-Cola releases first Super Bowl ad to feature gay parents

Drinks giant, currently under fire for sponsoring the Sochi Olympics in Russia, is now facing outrage from conservatives for their commercial
Coca Cola has released the first Super Bowl ad to feature gay parents.

Coca-Cola has responded to protests over their support of Sochi Winter Olympics by releasing the first Super Bowl ad to feature gay parents.

The ad, titled ‘It’s Beautiful’, showed classic scenes of American life while ‘America The Beautiful’ played in the background.

But with a twist, the song was sung in different languages and included a gay couple with their daughter.

While some appreciated the drinks giant’s love letter to the patriotic spirit of immigrants, others accused Coke of committing ‘corporate suicide’.

'Hope this faggot chokes on his coke and dies,' one said on Twitter, while others said they would boycott the drink.

But most did not realise that the songwriter behind 'America The Beautiful', Katharine Lee Bates, was a lesbian.

Recently, the beverage maker has been under fire for its marketing.

A social marketing effort in South Africa allowed customers to give each other personalized Coke cans backfired after the site would not allow users to put ‘gay’ on them.

But despite that, GLAAD has praised Coca-Cola for the Super Bowl advert.

‘Coca-Cola has demonstrated to corporate America that being LGBT-inclusive is good business, but as the world turns its attention to Sochi for the 2014 Winter Olympics, it's time for sponsors of the Olympics like Coca-Cola to show the whole world how beautiful LGBT families are,’ said GLAAD President and CEO Sarah Kate Ellis said.

An estimated 100 million viewers watched the Super Bowl last night (2 February).

Check out the Coca-Cola advert below:

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NOT JUST CONSERVATIVES! This ad was only shown in Western Countries.. Here is LGBT response to it.

Queer Nation NY statement on Coca-Cola’s “It’s Beautiful,” diversity Super-Bowl commercial.

"The LGBT community already has a gay version of a Coca-Cola ad and it’s been a viral sensation, as Coke well knows. At more than 90,0000 views on YouTube it has been embraced by people in 170 different countries around the world.

It’s nice that Coke has made another ad, but if reports are true it only aired in LGBT-friendly western markets that’s a shameful act. Coca-Cola still has not lifted a finger to help the persecuted LGBT community of Russia. And that will remain a stain on their brand for years. Coke needs to come out of the Russian closet with the company’s support for all LGBT peoples’ human rights.

Relationship with Katharine Coman[edit]

Katharine Lee Bates lived in Wellesley with Katharine Coman, who was a history and political economy teacher and founder of the Wellesley College school Economics department. The pair lived together for twenty-five years until Coman's death in 1915. In 1922, Bates published Yellow Clover: A Book of Remembrance, a collection of poems written "to or about my Friend" Katharine Coman, some of which had been published in Coman's lifetime.[6]

Some describe the couple as intimate lesbian partners,[7] citing as an example Bates' 1891 letter to Coman: "It was never very possible to leave Wellesley [for good], because so many love-anchors held me there, and it seemed least of all possible when I had just found the long-desired way to your dearest heart...Of course I want to come to you, very much as I want to come to Heaven."[8] Many contest the use of the term lesbian to describe such a platonic "Boston marriage", typical of many professional women of their time. Writes one: "We cannot say with certainty what sexual connotations these relationships conveyed. We do know that these relationships were deeply intellectual; they fostered verbal and physical expressions of love."[9]

I highly recommend you watch the video(s) on YouTube. There are actually 12 of them: each language, making of, etc. The interviews with the various participants are very powerful and moving.