One question sparked Gay Star News: Do lesbian, gay, bisexual and transgender (LGBT) people around the world have the quality media resource they deserve? Once we realized the answer was very definitely ‘no’, it was just a case of making sure we did it better.
As a duo (Tris Reid-Smith and Scott Nunn) who have spent over a decade each in the gay press at senior level, we could see why LGBT media current wasn’t good enough and were brimming with ideas about how to make it better.
The gap in the market was most glaring with global reporting, particularly online. Gay, bi and trans people worldwide are connecting more than ever, but there was no shared place they could go for quality news, information and entertainment.
And we weren’t just excited about our audience. We could see that global digital media also offered the most dynamic and powerful opportunities for our clients and partners. Using the latest tech we can deliver fully integrated campaigns to really deliver results.
So we decided to do a global first: The world’s only 24-7 LGBT news service – packed with the latest headlines, entertainment stories, travel reports, features and much more. We knew that quality, frequently updated, targeted content brings in a high-calibre, engaged, affluent, loyal audience.
To put it another way, GSN is designed to deliver the best because our clients and the lesbian, gay, bisexual and transgender world deserve the best.
We started developing our ideas in April 2011, and by the end of that year we were all ready to go, backed by amazing investors – professionals and entrepreneurs from Goldman Sachs, PwC and Bank of Australia who joined in the vision and wanted a share in GSN’s plans to keep growing and improving.
GayStarNews.com soft-launched in beta testing in December 2011 and was released fully, with updates based on phenomenal user feedback, on 16 January 2012. Celebrities including Stephen Fry added their enthusiasm to the mix helping to generate rapid growth for the site.
Within the first six months, we’ve attracted an impressive client list with global names like Lufthansa (our launch partners), Hertz and Radisson as well as high-end boutique brands.
We now have audience from over 200 countries. And in August 2012 we had 538,000 unique visitors. Now over 59,000 of them have joined us across a range of social media platforms.
But it’s just the start of an amazing journey – we can’t wait for you to join us and let us help you reap the rewards of our exponential growth.
To start that journey email David Richardson, Digital Sales Manageror call him on +44 (0)20 3544 4305 for a free, no-obligation consultation or to request a full media pack.
Find out more about us in this short GSN video: