The complete, quick, story of Gay Star News

Our directors, Tris Reid-Smith and Scott Nunn, explain what GSN is all about, why leading business people are backing us and how you can get involved

The complete, quick, story of Gay Star News
05 October 2012

One question sparked Gay Star News: Do lesbian, gay, bisexual and transgender (LGBT) people around the world have the quality media resource they deserve? Once we realized the answer was very definitely ‘no’, it was just a case of making sure we did it better.

As a duo (Tris Reid-Smith and Scott Nunn) who have spent over a decade each in the gay press at senior level, we could see why LGBT media current wasn’t good enough and were brimming with ideas about how to make it better.

The gap in the market was most glaring with global reporting, particularly online. Gay, bi and trans people worldwide are connecting more than ever, but there was no shared place they could go for quality news, information and entertainment.

And we weren’t just excited about our audience. We could see that global digital media also offered the most dynamic and powerful opportunities for our clients and partners. Using the latest tech we can deliver fully integrated campaigns to really deliver results.

So we decided to do a global first: The world’s only 24-7 LGBT news service – packed with the latest headlines, entertainment stories, travel reports, features and much more. We knew that quality, frequently updated, targeted content brings in a high-calibre, engaged, affluent, loyal audience.

To put it another way, GSN is designed to deliver the best because our clients and the lesbian, gay, bisexual and transgender world deserve the best.

We started developing our ideas in April 2011, and by the end of that year we were all ready to go, backed by amazing investors – professionals and entrepreneurs from Goldman Sachs, PwC and Bank of Australia who joined in the vision and wanted a share in GSN’s plans to keep growing and improving.

GayStarNews.com soft-launched in beta testing in December 2011 and was released fully, with updates based on phenomenal user feedback, on 16 January 2012. Celebrities including Stephen Fry added their enthusiasm to the mix helping to generate rapid growth for the site.

Within the first six months, we’ve attracted an impressive client list with global names like Lufthansa (our launch partners), Hertz and Radisson as well as high-end boutique brands.

We now have audience from over 200 countries. And in August 2012 we had 538,000 unique visitors. Now over 59,000 of them have joined us across a range of social media platforms.

But it’s just the start of an amazing journey – we can’t wait for you to join us and let us help you reap the rewards of our exponential growth.

Find out more about us in this short GSN video:

HAVE YOUR SAY

MORE TOP STORIES

No thumbnail available

Sure, Dolly Parton is very gay friendly but makes clear: 'I am not gay'

'If I were I would be the first one running out of the closet'
No thumbnail available
No thumbnail available

Arizona pastor wants all gay people killed for an ‘AIDS free Christmas’

Faithful Word Baptist Church pastor Steven Anderson says HIV is God’s judgement on LGBTI people and that ‘if you executed the homos like God recommends you wouldn’t have all this AIDS running rampant’
No thumbnail available

Terms and conditions of advertising, promotion and sponsorship contracts

Here’s a reminder of our general contract for advertising, promotion and sponsorship
No thumbnail available

Anderson Cooper sunburns his eyeballs, goes blind for 36 hours

Incident occured while newsman was on assignment for 60 Minutes
No thumbnail available

Gay porn star Bruno Knight arrested trying to traffic crystal meth to UK

British born porn performer Bruno Knight was arrested at LAX on 16 June after border protection officers found he was carrying half a pound of crystal methamphetamine inside him
No thumbnail available
No thumbnail available

Austrian Greens MEP Ulrike Lunacek attacked with acid at Vienna’s Rainbow Parade

Openly lesbian Greens MEP Ulrike Lunacek was sprayed with butyric acid at Vienna’s Rainbow Parade on Friday by an unknown assailant but she was not injured in the attack
No thumbnail available

More bigots than gay people on Time’s top 100

Frank Ocean among few LGBT people chosen by Time in its 2013 list of most influential figures
No thumbnail available

Australian of the Year Geoffrey Rush asks artists to tackle gay marriage

Barry Humphries awarded Australian of the Year in the UK