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Dove applauded for featuring trans mom in new inclusive advert for #RealMoms

This might be the first ad to show a trans person who became a parent after transition

Dove applauded for featuring trans mom in new inclusive advert for #RealMoms
Trans mom Shea features in Dove's new advert

Dove is being applauded for featuring a transgender mom in their new advertising campaign for #RealMoms.

‘There’s no one right way to do it at all,’ says Shea, who is seen in the video caring for their newborn son.

The grad student features in a new video advertisement from BabyDove. She is one of several women appearing in the advert, including working single mom to breakdancers to cattle ranchers.

‘We are both his biological parents,’ Shea says, sharing the questions they often face. ‘You get people who are like, ‘What do you mean you’re the mom?’ We’re like, ‘Yep,’’

Dana Rudolph, from the award-winning Mombian blog, thanked Dove for the advert.

‘This might be the first example in an ad of a trans person who became a parent after transition,’ she wrote.

‘Kudos to the brand for not only being LGBTQ inclusive, but for being willing to think beyond the more common solution of showing a cisgender two-mom couple (much as I love seeing LGBTQ parents of any type on my screen). (Side note: Not all transgender women who are parents go by “Mom,” as singer Laura Jane Grace recently reminded us. I’d suggest asking for someone’s preferred parenting title just as you’d ask for their pronouns.)

‘I love the campaign’s overall theme of “There’s no right or wrong way to be a mom – only your way.” As one of the other moms in the ad says, “Do what fits your family. And trust yourself.” That’s pretty much the best parenting advice I can imagine.’


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