A new music video by electro pop band Hot Chip has gone viral after featuring football players in a gay kissing orgy.

The film for song 'Don't Deny Your Heart' features the British group playing a soccer computer game.

But things start to go a little 'queer' when the characters enter another dimension and two rival team players begin to lock lips.

Soon everyone wants a piece of the action and the players form a pile of writhing bodies.

'This is what football is all about,' the commentator exclaims.

The Grammy-Award nominated band from London are long-time supporters of lesbian, gay, bisexual and transgender rights.

Watch the video below: