Freedom to Marry announced Monday (13 August) that it has reached its goal of raising $3 million to invest in in three battleground states where marriage will appear on the ballot in November.
The money will go to Maine, Minnesota and Washington.
The current ballot measures vary: Maine voters will be asked to make marriage legal for gays and lesbians in their state while Minnesota voters will be asked to ban it. The measure in Washington gives voters the opportunity to affirm the marriage equality law passed by the state legislature and signed by the governor.
'Early and strategic support shows that our movement has evolved into a sophisticated campaign equipped to win at the ballot box in November,' Freedom to Marry founder and president Evan Wolfson said in a statement.
Wolfson said that in an election season where candidate campaigns and Super PACs are snapping up television airtime, Freedom to Marry will be able to provide crucial early funding to support TV buys and other ways of making the case for marriage equality.
'We will continue to raise dollars and channel them into campaigns to ensure we get family stories in front of the voters and make the most personal and powerful case for why marriage matters,' he said.
Last week, the Human Rights Campaign announced that it is contributing a total of $1million to four states that have marriage-related measures in the same three states as well as Maryland.