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Gay Chevrolet Volt ad goes viral

Over 11 million people have viewed the car advert originally designed for Detroit Gay Pride
Gay Chevrolet Volt ad has been viewed over 11 million times when it reportedly cost just $750

When General Motors created a Chevrolet Volt advert for the gay market, they could never have guessed it would go viral.

The advert was created for Between The Lines, a newspaper for gays and lesbians in Michigan, to celebrate the Detroit Gay Pride held in June.

It shows a tagline of a Volt car saying to two larger cars: ‘Mom, Dad, I’m electric’.

Underneath the rainbow line, the text says: ‘So whatever revs your engine, we support you 100%.

‘Happy Motor City Pride from the entire Chevrolet family.’

Reportedly published with a total cost of $750 (£479, €611), the advert has been viewed 11 million times through social media.

Magazine co-publisher Jan Stevenson told the Detroit Free Press the advert’s success was a good omen.

She said: ‘They put their toe in the water, and it worked out really, really well. If anyone's really paying attention to it, they would say, wow this is an untapped market.’

According to the DFP, experts say as the gay community gains more acceptance and the success of the Volt ad could mean more marketing is on the way.

GM spokesman Tom Henderson said: ‘[The Volt ad] told us that this was something worth undertaking when the opportunities present themselves.’

According to a 2011 survey of 200,000 consumers by Maritz Research, gay and lesbian consumers are better educated and make roughly 10% more money than heterosexuals.

Gay and lesbian shoppers are more likely to consider fuel efficient and hi-tech vehicles, according to a 2011 survey of 40,000 LGBT consumers.

It is not the first time car companies have set their sights on the gay market.

A 2012 French advert for the Renault Twingo featured a gay church marriage, with the tagline saying ‘times have changed’.

Check out the advert here:

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Love this ad. Wish more ads would follow suit and especially the makers of car seats;, I can't wait for a fresh concept!

Car market and gay both are very interesting with each other. Every car company make the advertisement for their product and it give a better result for them so how to advertise the products in a proper way and that can prefer by the customer is most important.
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My sister has recently bought a Chevrolet Volt from a Pinegar showroom and she is very satisfied of it. Besides being an eco-friendly car it is also reliable and has some great features.

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I appreciate this quality article! I like cars a lot and last year my parents bought me a Chevrolet Volt. I was very happy when I received it as it is a nice and comfortable car. Recently I've decided to buy a second car in order to use it when traveling in the mountains. I've bought a nice jeep from a stevens dealer and it looks awesome.

Chevrolet Volt is one of the best car model ever to see. It is the best model of Chevrolet. Chevrolet have lunched it electric charged car Chevy Volt already and it is the best car ever I have seen. I like this car brand a lot. I have a Chevrolet car. It is Chevrolet Spark and I really like it. Mini Cooper Repair Walnut Ca