Gay man transforms winners envelope at the Oscars from afterthought into classy keepsake

Marc Friedland: ‘I thought it merited some iconic stature’

Gay man transforms winners envelope at the Oscars from afterthought into classy keepsake
22 February 2013 Print This Article

When Daniel-Day Lewis or Anne Hathaway walk off the stage on Sunday at the Academy Awards (is there anyone who thinks they won’t win?), they will be clutching an Oscar in one hand and very likely a gold envelope in the other.

That envelope was designed by Marc Friedland.

Believe it or not, it was not until three years ago that the Academy began using its own specially-designed envelope for presenters to pull a name out of and announce: ‘And the Oscar goes to …’ ‘

They used to use a generic envelope, a standard issue,’ Friendland told Gay Star News in a recent interview. ‘They have a statuette but envelope please was always a throwaway. I thought it merited some iconic stature.’

He saw an opportunity to make the envelope something special – a real keepsake for the winners.

‘The winners envelope is only touched by 16 presenters and 26 winners,’ he says. ‘My whole career I was always like, ‘What would be the most ubiquitous envelope in the world, and of course that would be the Oscar envelope.’

Friendland, creative director of Marc Friedland Couture Communication, has been designing the winners envelope for the past three years. Last year, he also began designing all invitations to the Oscars as well as invitations to the Oscars Nominees Luncheon, The Governors Ball and other Academy-related events.

Friedland will be attending the ceremony this year – his third time overall – and was particularly thrilled when his invitation arrived in the mail.

‘One of the treats this year was getting an invitation that I designed inviting me to the Oscars,’ he says.

Friedland has expanded into an online collection of Academy-sanctioned invitations (available for free on Evite postmark) for home Oscar parties, something he knows gay men like himself particularly love to attend.

‘Its a great way to be kind of ringside critic and commentary, to provide insight to people arriving on red carpet,’ he says. ‘But also because of the glamor and the forum that the Oscars have become, it’s a great fun thing to partake in. Everybody loves the movies and the pomp and circumstance of the red carpet arrivals. Plus there’s a lot of creativity and spectacle. It’s the perfect recipe for a gay pop culture get together.’

HAVE YOUR SAY

OTHER POSTS

No thumbnail available

NZ teen warns gays after 'sickening' attack

An 18-year-old pop performer was 'kicked and punched' by three men in a homophobic attack in Auckland
No thumbnail available

Robin Windsor: I would love a same-sex pairing on Strictly Come Dancing

Will dance for first time with partner, X Factor star Marcus Collins, at his new event
No thumbnail available

Republican pundit Meghan McCain joins GLAAD board of directors

Her father, US Senator John McCain, has been staunchly opposed to gay marriage and allowing gays to serve openly in the military
No thumbnail available

Raven-Symoné chosen to replace Rosie O'Donnell as co-host on The View

Former child star had been guest hosting for months
No thumbnail available

REVIEW: Leila's Shop – Shoreditch, London

Small, intimate, great food, and great coffee.
No thumbnail available

Watch comic absolutely nail the US/UK influence on Uganda anti-gay laws

John Oliver on HBO's Last Week Tonight examines one of the most draconian anti-gay laws in the world
No thumbnail available

Netflix renews Grace and Frankie for season 2

LGBTI friendly shows working well for streaming broadcaster
No thumbnail available

Stephen Gately's family want new probe into his death

The Boyzone singer's family and husband are battling over his estate
No thumbnail available

Guy Pearce and Jimmy Barnes support gay marriage

Aussie stars speak out for Australian Marriage Equality campaign
No thumbnail available

LGBTI homeless shelter for 250 people planned for Poland

A shelter for marginalized LGBTI people has been proposed for the Polish city of Warsaw that would house 250 people and provide free meals and help to find jobs