US gay television network Logo are abandoning LGBT programing and have dropped gays from branding statements
Logo a gay cable-TV channel has made a major U-turn in its programing that has infuriated gay TV producers and commentators.
The American cable-television channel, which had previously aired distinctively gay shows like 1 girl 5 gays, and RuPaul’s Drag Race and documentaries like Legalize Gay and It Gets Better, will now show programs they say ‘reflect gays and lesbians’ increasing integration into mainstream culture today and appeal to their multiple interests’.
The change in direction was hinted at last April with the airing of Eden’s World, a show about children’s beauty pageants, but now Logo executives have abandoned the idea of Logo as an exclusively LGBT channel entirely.
In a press release Lisa Sherman, executive vice president of Logo said: ‘Culturally, we’re past the tipping point. For gays and lesbians, it’s part of who they are, but they don’t lead with it, because many are leading fully integrated, mainstream lives.
‘Our goal at Logo has always been to honestly reflect our viewers’ lives. We’re now reinforcing our commitment to them with programing that truly mirrors how many of them are living and want to be entertained today.’
But Gay Star News has trawled through Logo statements to reveal it is attempting to erase their history as a primarily LGBT channel.
Cached information shows that Logo initially chose its name ‘because as the first and only 24/7 channel for the LGBT community, we wanted a name that people could make their own and give it personal meaning.’
But in the new version of their online ‘frequently asked questions’ no reference to LGBT people is made whatsoever. They now say: ‘We chose the name "Logo" because a logo is an identity and nothing’s more important than having your own, unique identity, and making it work for you.’
In an entirely new section, ‘Is Logo a gay channel?’ they say ‘Yes! No! It depends on what you mean.’ This appears to disavow their previous claims of being a 24/7 gay cable station.