LGBTI global news 24-7

Get smart for hearts with Alfa Romeo charity pocket square

Alfa Romeo cars team up with famous faces from sport, business and fashion to design limited edition pocket squares for Heart Research UK
Peter Jones designed pocket square for Alfa Romeo campaign for Heart Research UK

Car brand Alfa Romeo is encouraging fashion conscious members of the public to ‘get smart for hearts’ by wearing one of six specially designed pocket squares in aid of charity Heart Research UK.

The limited edition pocket squares, priced at £14.99 each, were handmade using 100% Italian silk in Alfa’s spiritual home of Italy and designed by some well-known faces from the worlds of sport, business and fashion.

Just 6,000 pocket squares, in six collectable Alfa Romeo designs, have been specially created by Dragons Den star and entrepreneur Peter Jones, Chris Tomlinson, Tom Ellis, Janine Clark and Alfa Romeo, to be sold in support of the charities work to fight heart disease.

To buy one of Alfa Romeo's stylish pocket squares, visit a participating showroom from today or visit the website here.

Comment on a news story