GSN hosts $1trillion market cap at first business breakfast

Gay Star News first business breakfast has seen companies worth a total of $1trillion coming together to learn the future of the LGBT market.

GSN hosts $1trillion market cap at first business breakfast
25 October 2012

The event at Dartmouth House in Mayfair, London gave representatives from major global corporates and brands the chance to discover how GSN has gone from new arrival to market leader in European LGBT media in less than 12 months.

Gay Star News editor Tris Reid-Smith used the latest market data, including figures not yet released to the public, to show how the global lesbian, gay, bisexual and transgender market is rapidly maturing and expanding.

That growth means now is the ‘final call’ for brands who wished to target the LGBT market, he said. They need to get on board or be left behind.

Tris added: ‘Today is not the time for marketing departments to keep doing the same thing with the hope of a different result. With family budgets stretched and corporate diversity now established as the way to grow business, the gay market can make all the difference between your success and failure.’

But despite the data showing the gay market represents trillions of dollars of spend worldwide, we estimate that less than 0.05% of marketing money is spent targeting LGBT people.

Tris also described the last 12 months as the ‘most exciting ever in the history of the lesbian, gay, bisexual and transgender world’.

Massive support for global rights and growth in existing and developing LGBT markets gives brands huge potential.

Tris told those at the breakfast: ‘Companies – including all of yours – are realizing that to engage the power of the LGBT market you need a different approach. One which isn’t tokenistic or exploitative of the so-called “pink pound” but one that is genuine and engaged.’

He predicted that in 2013 and beyond: ‘Increasing liberalization will allow established markets like the UK, US, Europe Canada, Australia to flourish, giving you higher return on investment. And new markets will emerge for you to target – India, China, South America, South East Asia.’

And he thanked the firms for their excitement and enthusiasm in Gay Star News as game changers in LGBT media – having put quality, original content and 24-7 reporting first, and turning our back on the gratuitous sex often associated with gay media.

The business breakfast was held on Wednesday 24th October 2012.

HAVE YOUR SAY

MORE TOP STORIES

No thumbnail available

Head of the Chicago's Roman Catholic Church makes anti-gay comments - again

Archbishop Cardinal Francis George says of gay marriage: 'society will be the worse for it'
No thumbnail available

Scottish sport survey aims to tackle exclusion

Out for Sport launches major research into all Scottish sports for Football vs Homophobia Week
No thumbnail available

Neil Patrick Harris to marry partner David Burtka

'How I Met Your Mother' star reveals the happy couple will get married now after DOMA and Prop 8 has been overturned by the Supreme Court
No thumbnail available

Doctor refuses to see six-day-old baby as she has lesbian parents

Claims God gave her the free choice to not look after the young patient
No thumbnail available

Northern Ireland Assembly to debate gay marriage

Northern Ireland politicians are making a third bid to legalize same-sex marriage, following England, Wales and Scotland
No thumbnail available

Turned away at own blood drive, out mayor in California launches effort to end gay ban

Gay men in US have been banned from donating blood since 1983 - Evan Low says that's long enough
How the Bible was re-written to attack homosexuality

How the Bible was re-written to attack homosexuality

Lies, mistranslations and anti-gay editing
No thumbnail available

Pink takes down Twitter anti-gay trolls after dancing with rainbow flag

Pop rocker was called a 'lesbian' after she danced with a gay pride flag in Sydney, with her calling it a 'compliment'
No thumbnail available

Miley Cyrus says she's not hiding her sexuality - she just doesn't like labels

'There are times in my life where I’ve had boyfriends or girlfriends'
No thumbnail available

Nick Jonas strips in New York gay club

Video footage has emerged of Nick Jonas, of Jonas Brothers fame, showing off his abs while on stage at a New York gay club night