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Hotel dons diverse rainbow outfit in support of World Pride

W London hotel in Leicester Square has pledged colourful support for World Pride by raising donations for the Elton John Aids Foundation
The LGBT rainbow flag will be projected onto the W London hotel for World Pride.

World Pride in London this weekend may have been scaled back, but that's not stopping one hotel from joining in the party and showing their true colors.

W Hotel, in Leicester Square, the heart of London's entertainment district, is lighting up its façade in the rainbow colors of the gay flag from 6 to 8 July and raising money for the Elton John AIDS Foundation (EJAF) into the bargain.

While the parade is now just a protest march and the official street party in Soho has been cancelled, thousands are still expected to descend on the center of the British capital on 7 July for pride day.

As part of the festivities, W London will be offering a special World Pride Cocktail on the 7 to 8 July weekend. The cocktail named, Le Fizz, consisting of Grey Goose vodka, limejuice and elderflower, topped with soda water – will be on sale at the W Lounge Bar. £1 of each Le Fizz sold will be donated to EJAF.

As well as the celebratory cocktail, W London will be offering guests the ‘Play by Night’ ethos by selling their famous ‘intimacy packs’. Each containing premium quality condoms, massage oils, lubricants and herbal shots to promote safe sex amongst all guests staying.

The intimacy pack was launched on World AIDS Day 2011 and has been relaunched by the hotel due to popular demand. All of which will be available to guests in the hotel room mini bars.

W London is proud of its support for EJAF which is one of the foremost independent AIDS charities in the world. Its mission is to provide focused and sustainable funding to programmes helping alleviate the physical, emotional and financial hardships felt by men, women and children living with or at risk of HIV and AIDS.

If you are thinking of staying at W London hotel over the World Pride weekend, visit their website to book and to check out what rooms and entertainment they have to offer. Booking rates currently stand at £205 (€255, $321) per night.

Elton John established EJAF in 1992. For more information on their work, visit their website.

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