The Human Rights Campaign paid for a brilliant Grindr ad during a Republican conference.
The Conservative Political Action Conference (CPAC) brings together Republicans from across the country, including closeted Trump supporters.
So the Human Rights Campaign stuck this ad up on Grindr:
Wow. This is very clever marketing. Look at the geo-specific ads on Grindr for the CPAC Conference, which promotes anti-LGBTQ views. pic.twitter.com/XYeP74KXiT
— Raymond Braun (@raymondbraun) 25 February 2017
The ad references closeted gay men having discreet gay hook-ups in hotel rooms but spouting anti-gay rhetoric publicly.
Using targeted geo-location, the ad showed up at the bottom of the home screen as users logged on to the app.
President Trump stripped back protections for trans kids this week and the Republican party platform is infamously anti-gay.
Male escorts can’t keep up with the demand
At the Republican National Convention last year, reports indicated a huge boom in clients for male escorts.
One escort claimed to have made $16,000 (£12,840) over the course of the Convention.
‘Business has been way better. I’ve seen 10 clients so far,’ said one hustler to the New York Post.
‘Most of them were first-timers.
You could tell they were nervous, but once they became more comfortable, they seemed to be having a good time,’ he revealed.