The anti-gay group OneMillionMoms, a subgroup of American Family Association, is once again at war with another US retailer.
OMM is now upset with JC Penney because it is featuring two gay dads in its latest catalog. The retailer was originally protested by the group for hiring Ellen DeGeneres - a lesbian - as its spokesperson then again when it featured lesbians in an earlier catalog.
The group says on its website that JC Penney is 'continuing down the same path of promoting sin in their advertisements.'
The ad real-life dads Todd Koch and Cooper Smith with their children Claire and Mason and the copy reads: 'First Pals - What makes Dad so cool? He's the swim coach, tent maker, best friend, bike fixer and hug giver - all rolled into one. Or two.'
The group says its members will continue to avoid shopping at JC Penney until the retailer decides to adopt a 'neutral stance' in the culture war. It is recommending that members who receive the catalog in the mail write 'return to sender' on it and try and send it back.
'We must remain diligent and stand up for Biblical values and truth,' the group states. 'Scripture says multiple times that homosexuality is wrong, and God will not tolerate this sinful nature.'
The group, whose actual membership is believed to be around 40,000, also led a protest against Toys R Us because it carried the Life With Archie comic book featuring on its cover the gay wedding of two of its characters.
Shortly after the protest began, the issue completely sold out.