Twenty-two Hispanic organizations announced a new LGBT family initiative called Familia es Familia.

In a press release from the Gay & Lesbian Alliance Against Defamation (GLAAD), the bilingual program is described as an attempt 'at strengthening Latino voices to build support within the Latino community for acceptance of LGBT family members.'

'The polling shows that many in the Latino community already understand that there is one struggle for equality, a struggle that benefits from appreciating common mission,' said Thomas A. Saenz, president and general Counsel for MALDEF. 'Familia es Familia is a campaign that will help to deepen the understanding that a discriminatory deprivation of rights on any basis is a cause of concern for all. Together, we can overcome all of the irrational biases that adversely affect any member of the Latino community.'

A Pew Research poll from 2011 May noted 64 percent of Hispanics think homosexuality should be accepted by society compared to 24 percent who think otherwise.

The announcement of the program was made today, 8 July, at the annual meeting of the National Council of La Raza.

'NCLR is deeply committed to the civil rights of all Americans, including our friends and family in the LGBT community,' said Janet Murguía, NCLR's president and CEO. 'We are very proud that this ground-breaking public education campaign is being launched at our annual conference this year in Las Vegas.'

Freedom to Marry and the Gill Foundation provided funds for the new plan.