In the run up to the 2012 Pride Brighton and Hove festival, The Argus newspaper have teamed up with the new event organisers to run a competition for Brighton locals to come up with ideas for this year's theme.
Members of the Brighton community have been given two weeks to come up with ideas for this year's LGBT event. Entrants must email their theme to The Argus along with up to 250 words explaining why their theme should be chosen.
The final two themes will be determined by a public vote and announced in The Argus on Friday 13th April.
Previous themes for Pride Brighton and Hove have included 'out of this world', 'beside the seaside' and 'around the world.'
The competition coincides with the unveiling of the Pride Brighton and Hove 2012 logo.
Created by Foundry Works, the new logo incorporates the colours of the rainbow with the shape of the iconic Brighton rock candy.
Director of Pride Brighton and Hove, Trevor Edwards says that the new logo truly encapsulates the spirit of the area: 'What can be more Brighton and Hove than a stick of rock?
'We want to re-establish Pride Brighton and Hove as part of the community and this is why we have decided to involve Brighton and Hove residents in the process of defining Pride 2012.
Edwards continues, 'Furthermore, the new image and the competition are also a way of announcing that we are a new organisation, establishing us as a fresh and exciting addition to the excellent Pride community.