Rugby league team the London Broncos are dedicating their Saturday match against Salford Reds to Olympic gay event Pride House.
Lou Englefield, director of lead partner Pride Sports, calls the upcoming game a ‘special Pride House match’ and the UK club aims to make it an annual tradition.
Englefield says that it ‘goes beyond previous actions which were focused on anti-homophobia campaigns, because it aims to make LGBT fans a real part of the family.’
A spokesperson for the Broncos shared Pride House’s positive sentiments, saying that ‘Our club is a great believer in sport as a tool for progress’, and that this is ‘the first step in an on-going engagement with LGBT Londoners, local LGBT clubs and individuals.’
Discounted tickets priced at £10, instead of the usual £15, will be available to spectators using the code LGBT12 when buying at the gate or by calling +44 208 410 6000, in celebration of the Broncos joining the festival.
Pride House 2012 will be held at CA House at Limehouse Basin, from 3 to 7 August and 12 August. It will also run a festival from 3-12 August, with events being held at CA House and throughout London.
Another new addition to the programme is a Tennis Tester, as part of Tower Hamlets Tennis summer sessions at Victoria Park.
The event on 8 August, has been designated as Pride House Day, with a special invitation to the LGBT community to come down and discover tennis from 11am to 6pm.
To close the Olympics, Pride House will be having a picnic and games day in a London park, with details to be announced soon.
There will also be a party at the Shadow Lounge night club in the evening of 11 August and a screening of the closing ceremony at CA House.
A joint project by Pride Sports, European Gay and Lesbian Federation, Federation of Gay Games, LGBT London, Pride House Foundation and other clubs and organizations, Pride House 2012 aims to provide a safe and welcoming space for the LGBT community to view live screenings of the Olympic events.
For more information on Pride House and events, simply visit their website.