Lucky Charms reveals gay rights campaign for Pride

Fans are using the hashtag, #LuckyToBe, to express who they are and why that identity makes them lucky

Lucky Charms reveals gay rights campaign for Pride
06 June 2014

If you grew up in the US, it is pretty likely you loved eating those Lucky Charms.

It might have also occurred to you, with all those colors, shapes and rainbows, that might have been the queerest way to start your day as a kid.

And now, you’ve been proven right. The cereal, best known for its leprechaun mascot, is running a new campaign for Pride month.

They are asking fans to use the hashtag, #LuckyToBe, to express who they are and why that identity makes them lucky.

‘We don’t all look the same, believe the same things, or love the same people,’ they say in the campaign video.

‘And that’s a good thing. It makes our world more interesting. Special. Beautiful. Magical.’

GLAAD is also promoting the campaign, with the group’s vice president of communications and programs Rich Ferraro saying he was ‘excited to see a brand like that participate in Pride month.’

He said: ‘Lucky Charms has always been known as a family brand and it’s only natural that they have chosen to celebrate all families.

‘This campaign is another sign that advertising is on its way out of the closet, with companies finding that it’s a smart business decision to stand with LGBT people and the majority of Americans who support our community.’

Take a look at some of the examples fans have sent in so far, as well as the campaign video, below:



No thumbnail available

Pundit: Game of Thrones proves gay rights will lead to incest

Anti-gay group head warns the acceptance of homosexuality is a ‘slippery slope’ towards ‘sexual anarchy’
No thumbnail available

Todd Sears: The gay business guru Out on the Street

We meet Todd Sears, who went straight to the top to make the world’s biggest banks more gay friendly and is now repeating the trick with law firms and expanding it to Europe and Asia
No thumbnail available

Northern Ireland called on to defend gay blood ban

Jeremy Hunt, the Northern Ireland Health Secretary, has previously claimed banning blood is needed to ensure public safety
No thumbnail available

Majority of Norwegian bishops favor church same-sex marriages

8 out of 12 of the bishops of the national Church of Norway believe it is acceptable that same-sex couples have religious weddings but the church may settle for church blessings of civil marriages to appease traditionalists
No thumbnail available

Gay icon Bette Midler to play Mae West in new film written by Harvey Fierstein

Movie starring The Divine Miss M will be based on West's book Goodness Had Nothing To Do With It
No thumbnail available

Outspoken comic Alec Mapa among the headliners at LA Pride this weekend

'Is there anyone who doesn't think Queen Latifah is a lesbian?'
No thumbnail available

Activists tell UK: Don't send Cameroon lesbian refugee to possible death

A lesbian asylum seekers is to be deported tonight back to Cameroon, where she risks violence, possible imprisonment and death
How to do New York on a near-zero budget

How to do New York on a near-zero budget

From Brooklyn food markets to bike rides around Governor's Island – the Big Apple offers plenty of free or affordable tourist options this summer
No thumbnail available

Pentagon announces spousal benefits for gay US service members

Defense Secretary Chuck Hagel: 'It is now the department’s policy to treat all married military personnel equally'
No thumbnail available

Obama to male grads: 'Be the best husband to your wife, or your boyfriend, or your partner'

Morehouse College speech calls on grads to have empathy for all minority groups