Hip hop duo Macklemore and Ryan Lewis have joined the United Nations Free & Equal campaign aimed at raising awareness about the need for equality for LGBTI people around the world.
As part of their role as Equality Champions they will use their social media to spread the campaign’s messages and materials about the need to protect the human rights of LGBTI people.
‘We're so honored to be working with the United Nations and Free & Equal [campaign] to help spread a message of equality and respect. Ryan and I have always believed that human rights are for everyone - no exceptions,’ Macklemore said in New York yesterday.
The pair’s joining the campaign was welcomed by Charles Radcliffe from the United Nations Human Rights Office.
‘Macklemore and Ryan Lewis are probably the biggest duo in music today,’ Radcliffe said.
‘Their music is enjoyed by hundreds of millions of people but it’s also brought a human rights message to a massive new, global audience. We are thrilled to have their support for the Free & Equal campaign.’
Lewis and Macklemore join pop star Ricky Martin, South African singer Yvonne Chaka Chaka, Bollywood actress Celina Jaitly, and Brazilian singer Daniela Mercury as the public faces of the campaign.
The pair’s single ‘Same Love’ has become a global LGBTI rights anthem and won an MTV Video Music Award for 'Best Video with a Social Message'.
The official video for the song has been viewed nearly 100 million times on YouTube.