Marriot Hotels are breaking into the lucrative gay travel market, launching a new campaign to celebrate pride season.
The 'Be You, With Us' campaign is being rolled out in cities across the world that hold pride parades and parties, welcoming LGBT guests to simply be themselves while staying at one of the global chain's hotels.
The marketing drive will feature travel packages, hotel experiences and sweepstakes, with the top prize being a trip for two people, valued at $5,000, to the New York, San Francisco or Berlin gay pride festivals in 2013.
'We are proud of this campaign and of our long-standing reputation for our commitment to diversity and inclusion,' Joanna Todd, vice president, segment strategy, told Market Watch.
'Our core strength lies in our ability to embrace differences and make everyone feel respected and valued when they visit and stay in our hotels.
'Later this year, we will also launch new campaigns to reach African American and Latino audiences.'
To enter the 'Be You, With Us' sweepstake, travelers can register at www.marriott.com/pride
Participating Marriott brands include JW Marriott, Renaissance, Autograph, Marriott Hotels & Resorts, Courtyard, SpringHill Suites, Fairfield Inn, Residence Inn and TownePlace Suites.