Lords South Beach hotel to open first ever pride pop-up hotel for New York City Pride
Lords South Beach (LSB) in Miami, the first gay boutique hotel brand in America, is set to open the first pride pop-up hotel, Lords New York, when it takes over the Hotel on Rivington in New York.
Along with their staff, LSB is also bringing their exciting parties and their mascot, a nine foot long polar bear holding a beach ball, which will be in the hotel’s lobby.
Lords founder, Brian Gorman has said: ‘The Lords brand prides itself on showcasing the creativity and strengths of the LGBT community. What better way to do this than by hosting the first-ever pop-up hotel during New York City Pride? We are looking forward to creating a fun and unique experience for our guests in New York.’
Guests will experience everything that makes the LSB brand unique.
The Hotel on Rivington’s lobby will be painted the Lords New York signature hot pink, and will be displaying artwork from the Lords South Beach lobby, including a work featuring Elizabeth Taylor, whose Cleopatra portrait decorates every guestroom in the Miami hotel.
The familiar faces of the LSB team will be on hand to greet Pride attendees and each guest will receive a special Lords gift bag filled with Pride essentials including, Perrier mineral water, Out Magazine, a Lords beach ball and other goodies.
Guests will also receive a Lords Pride itinerary, featuring events that Lords New York at Hotel on Rivington is hosting, as well as events at popular gay nightlife spots like Industry and Party Calypso.
In addition, there will be a new Lords Pride art installation at the hotel curated by special guest artists.
As in Miami, guests will be able to opt to support LGBT charities by adding a $10 (â‚¬8) donation to their nightly rate, which starts at $268 (â‚¬210).
If you book now, you will receive a 15% discount off your stay.
In May, LSB was named by the New York magazine, Travel and Leisure, in its 2012 ‘It List’, a collection of the 500 best new hotels in the world, as selected by the magazine’s editors.
This prestigious list honors the most inventive and inspiring new hotels, places that are transforming the travel landscape. Lords is the first LGBT hotel ever to be included in this list.
New York Pride will run from 18 to 24 June, view their official website for further details.