Millions of Brits will get a message to stop homophobia as they withdraw cash at an ATM this week.
Barclays has put the message for International Day Against Homophobia, Biphobia and Transphobia (IDAHO) on all 3,400 of its ‘hole in the wall’ machines.
The screen shows a couple, with rainbow-painted fingernails and bracelets, joining hands and reveals that Barclays is working with the Lesbian and Gay Foundation to spread the word about IDAHO.
The bank’s ATMs in the UK see 685,000 transactions a day, meaning the message will reach millions over the course of the seven-day campaign, culminating on IDAHO day tomorrow (17 May).
And Barclays will be using its cash points again to support Pride in London – it has announced its headline sponsorship of the event today.
It will turn a number of its cash machines along the route of the pride parade into ‘GAYTMs’ and introduce ‘Ping for Pride’ allowing anyone with a bank account to donate to Pride in London via the Pingit payment app.
Event-goers will also be invited to apply for contactless wristbands from Barclaycard in advance of the festival, which they’ll be able to use on the day, and beyond, to pay for drinks and food more easily, safer, simpler and quicker than with cash.
Val Soranno Keating, Barclays' global LGBTI lead and CEO of Barclaycard, said: ‘I’m enormously proud that for the third year in succession Barclays is supporting Pride in London, this time as headline sponsor.
‘It’s the highlight of the LGBT calendar and a true celebration of the power and importance of diversity.
‘It was 45 years ago this year that the fight for LGBT rights was born in New York [in the Stonwall riots].
‘Back then it was a fight for recognition and against suppression, and whilst a huge amount has changed since then there is still much work to do in bringing about further cultural changes and challenging the status quo.
‘We have a strong track record in promoting the LGBT agenda and our sponsorship of this year’s event shows just how important equality and diversity are to us.’
Pride in London starts on 22 June, climaxing with a parade, rally and party on 28 June.
The theme of this year’s event is ‘Freedom to…’, celebrating the freedom Londoners have fought for, enjoy, and continue to campaign for.
Gay Star News is media partner of Pride in London and will be working with Barclaycard to help our readers be the first to get the Barclaycard payment wristbands.