NZ advertising authority dismisses complaints against Pope gay marriage ad

New Zealand Advertising Standards Authority rules billboard advert depicting the Pope blessing a male couple did not cause widespread offense

NZ advertising authority dismisses complaints against Pope gay marriage ad
09 January 2013

New Zealand’s Advertising Standards Authority (ASA) has dismissed complaints against an advert depicted the Pope blessing a gay marriage.

The billboards that were displayed in Auckland and Wellington last month with the slogan ‘Same Power, Different Attitude’ prompted four complaints.

One complainant, B Pender said the advert ‘is offensive to me as a Christian as it features two males exchanging rings as part of a marriage ceremony in the presence of The Pope … it is attempting to imply that The Catholic Church and The Vatican condone same sex marriage despite no formal communication of said claim.’

ASA Chair Jenny Robson said the advert did not cause widespread offense, ‘neither did it breach the due sense of responsibility to consumers and society’, APNZ reports.

The advert was created by electricity company Powershop as part of a series that communicated a message about individual choice and control.

‘Like previous editions, this latest version of Powershop’s long-running campaign is intended to be both thought provoking and satirical,’ said a post on the company’s blog.

‘Kiwis have widely debated the issue of marriage equality over the last year, so we’ve used the issue to point out that large institutions can sometimes lose touch with their modern constituents.

‘We live in a world that has embraced freedom and equality. If something’s working for you and it’s not hurting anyone else, then we support your right to do it. We also believe it’s the responsibility of anybody in a position of power to consider whether their exercise of that power is bringing a greater or lesser happiness to the world.’ 



No thumbnail available

My secret Olympics dance audition

The GSN contributor who was shocked to be invited to audition as a dancer for the London Olympic opening ceremony
No thumbnail available

Eurovision, hot dogs and bike pants: My gay Copenhagen

Gay Star Travel editor Jean Paul Zapata spends 48 hours in Copenhagen getting caught up in the Eurovision excitement
No thumbnail available

Birmingham Pride reveals record ticket sales

Huge crowds expected to see Jess Glynne headline this weekend
Lou Reed, Velvet Underground leader, dies

Lou Reed, Velvet Underground leader, dies

Lou Reed's 1972 album Transformer wasproduced by David Bowie
No thumbnail available

BBC sorry for ‘gay cure’ Clare Balding debate

British comic says there is 'no woman that can't be cured' of being gay on controversial radio show
No thumbnail available

Ireland won’t cut aid to Uganda over treatment of LGBTIs

Ireland’s Department of Foreign Affairs has said it will not cut aid to Uganda over its treatment of LGBTI people despite the country’s deputy leader saying it will affect relations between the two countries
No thumbnail available

Cast of Orange is The New Black wins comedy ensemble prize at SAG Awards

Uzo Aduba wins best actress award for her performance as Suzanne 'Crazy Eyes' Warren
No thumbnail available

Anti-gay Kirk Cameron wins big at the Razzies

The box office flop also earned a Worst Screenplay honor and Cameron won Worst Actor
No thumbnail available

General terms and conditions for competitions, votes and polls

A few quick rules and a guide to how our competitions, votes and polls work
No thumbnail available

Russia finds Lady Gaga guilty of 'harming' children with pro-gay speech

Organizers are appealing the decision that they were wrong to allow children as young as 12 to attend the 'gay' concerts