One of the world’s biggest firms accidentally changes name to gay underwear mag

Ernst & Young must not have looked at Google Image when they rebranded as EY, the same name of a Spanish gay interest magazine

One of the world’s biggest firms accidentally changes name to gay underwear mag
09 July 2013

When one of the biggest accounting firms in the world decided to rebrand their image, they must not have realized exactly what they had done.

UK-based multinational professional services company Ernst & Young decided to change their name to EY, what they call a ‘strengthened and modernized’ image.

Unfortunately, EY Megateen is also the name of a magazine aimed at gay men based in Spain that frequently has plenty of young guys posing in their underwear.

The magazine started off as Electric Youth, until just like Ernst & Young they thought the name EY worked better.

Each edition of the magazine is themed by a country or city, with young men from the UK, Germany, Brazil and the US featuring in past issues.

In 2008, country singer Miley Cyrus’ ex-boyfriend Justin Gaston was featured on EY’s cover wearing red briefs. On the cover, it read: ‘Living the American teen! Loads of photos! Sexy boys!’

A Google Image search for EY turns up the old Ernst & Young logo, as well as pictures of mostly naked young men.

Luckily for the accounting firm, the company are open supporters of LGBT rights.

In a statement made to Gay Star News, an Ernst & Young spokeswoman said the company was aware of the magazine in question.

She said: ‘We are aware of the images in question. It will be apparent to individuals looking for EY, the professional services organisation, that the images are not related to us.

‘People are aware of how search engines on the internet work and, as the imagery for our new brand becomes more established in the market place, it will be easier for internet browsers to find the images they are looking for.’



No thumbnail available

UK Catholic Church says 'time to act is now' against gay marriage

The Roman Catholic Church launched a last ditch attack against the UK government’s plans for gay marriage 
No thumbnail available

What does Mrs Brown think about marriage equality in Ireland?

The drag star of TV's Mrs Brown’s Boys has posted a moving ‘message from mammy about marriage equality’ video ahead of the upcoming referendum in Ireland
No thumbnail available

Report looks at legal rights of trans and intersex in Europe

European Commission publishes its first ever analysis of discrimination against transgender and intersex people
No thumbnail available

Trans student aims to stop bullying with chocolate

A British 21-year-old woman is trying to stop transphobic bullying by celebrating diversity with confectionary
No thumbnail available

Olympic Pride House opens its doors for London 2012

London 2012 visitors and tourists are welcome to mingle with athletes at a gay friendly venue open for all who want to learn more about LGBT sports
No thumbnail available

Anti-gay Idaho restaurant bans Pepsi, Miller and Coors from menu

Owners object to brands' support of National Gay and Lesbian Chamber of Commerce
No thumbnail available

George Michael says he’ll be in Olympic Closing Ceremony

Gay pop star George Michael to join One Direction and Spice Girls at Olympic Closing Ceremony
No thumbnail available

Indian Government will appeal Section 377 decision rather than repeal it

The Indian Government has confirmed that it will not seek to pass a law repealing India’s Section 377 anti-sodomy law until all avenues for appeal through the courts are exhausted – something that could take months.
No thumbnail available

Stark warning of gay HIV crisis in Latin America

NGO report warns of impending HIV crisis among gay and trans in Latin America.
A Eurovision dilemma for Denmark

A Eurovision dilemma for Denmark

Debate rages as to which city will be selected to host the 2014 international song contest.