Over 580,000 Americans have signed up to support and eat at anti-gay company Chick-fil-A today (1 August).
In a Facebook event created by far-right politician and failed 2008 Republican president nominee Mike Huckabee, he said he wanted to protest ‘intolerant bigotry from the left.’
On the same event, over three million people have chosen to not attend.
Last month, Chick-fil-A president Dan Cathy said the Atlanta-based company was ‘guilty as charged’ for backing ‘the biblical definition of a family.’
After the comments, it unleashed a flood of criticism from politicians and gay rights groups.
Huckabee said: ‘I have been incensed at the vitriolic assaults on the Chick Fil-A company because the CEO, Dan Cathy, made comments recently in which he affirmed his view that the Biblical view of marriage should be upheld.’
Opponents of the company’s stance are planning a ‘National Same-Sex Kissing Day At Chick-fil-A’ event on Friday (3 August), where they are encouraging people of the same sex to show up at restaurants around the country and kiss.
Organizer Carly McGehee said it will be up to rally participants whether to buy food or not, the Washington Post reports.
‘Some have said they will ask for a water, some have said they won’t buy anything,’ she said.
In several locations, she said people have planned to place kissing booths outside the restaurants, with proceeds going to local gay rights groups.
Huckabee said it did not matter an opposing event was happening two days after his, but expressed doubt it would inspire people to change their opinions.
‘I’m not sure that a display of same sex kissing will win converts to their point of view, and they are free to do it unless they violate a law or a stated policy of a mall,’ he said.
The company has seen its profits soar, as seen by a report published yesterday (31 July) which valued Chick-fil-A at $4.5 billion (£2.87b, â‚¬3.65b).