London's taxis will go from black to rainbow in a bid to bring the UK capital's gay community to Toronto for the next World Pride in 2014.
The city in Canada won the bid against Stockholm to host the global LGBT event and the colorful adverts will be printed on the taxis, complete with studded leather seats mimicking fetish wear and one with a fur effect. The tagline for the taxis is: ‘Ride with Toronto Pride’.
For four weeks the taxis will run through the UK capital, with Soho becoming a target spot.
John Kehoe, managing director of Transport Media, said: ‘Outdoor advertizing is a great tool for getting up close to a target audience group and the high impact design and visibility of these taxis are sure to increase talk ability and raise awareness of World Pride 2014.’
For more information on Toronto Pride, visit the See Toronto Now website.