London cabbies go from black to rainbow for Pride Toronto

To promote World Pride in Toronto, 2014, a number of London taxis will be painted in the colors of the rainbow.

London cabbies go from black to rainbow for Pride Toronto
09 July 2012 Print This Article

London’s taxis will go from black to rainbow in a bid to bring the UK capital’s gay community to Toronto for the next World Pride in 2014.

The city in Canada won the bid against Stockholm to host the global LGBT event and the colorful adverts will be printed on the taxis, complete with studded leather seats mimicking fetish wear and one with a fur effect. The tagline for the taxis is: ‘Ride with Toronto Pride’.

For four weeks the taxis will run through the UK capital, with Soho becoming a target spot.

John Kehoe, managing director of Transport Media, said: ‘Outdoor advertizing is a great tool for getting up close to a target audience group and the high impact design and visibility of these taxis are sure to increase talk ability and raise awareness of World Pride 2014.’

For more information on Toronto Pride, visit the See Toronto Now website.
 

HAVE YOUR SAY

MORE TOP STORIES

No thumbnail available

Gay hate crime condemned by hip hop fans

A cowardly attack with a taser gun on an American gay couple has been condemned by hip hop fans  – with even some self confessed homophobes condemning the attack
No thumbnail available

Wedding mag forced to publish lesbian bride advert

Wedding magazine rejected a picture of a lesbian couple but after the story went viral, they agreed to host the advert
No thumbnail available

Malaysia considering outlawing same-sex marriage

Majority Muslim Malaysia is considering passing laws to formally outlaw same-sex marriage in response to moves towards reform in neighboring Thailand
No thumbnail available
No thumbnail available

Gay marriage bill clears crucial Rhode Island Senate Judiciary Committee vote

Vote before full Senate could take place this Wednesday
No thumbnail available

Eastern Europe’s homophobia may come back to bite it with rise in HIV

New research published in the journal AIDS suggests gay and bisexual men in anti-gay Eastern European countries are not getting the sex education and services they need to stop the spread of HIV
No thumbnail available

Canadian parents support trans dad who breastfeeds

Father denied leadership position at Canadian breastfeeding support group 
No thumbnail available

Gay man’s killers' sentences upheld in Vietnam

A 20 year old Vietnamese man will face a firing squad and another will spend the rest of his life in jail after they conspired to rob and murder a gay man they had met online
No thumbnail available

Backing down, Russia will allow trans people to drive a car

Health Ministry advises driving bans will only be given out in extreme conditions
No thumbnail available

'Shit gay guys say' video dispels HIV myths

A parody of the viral Shit Guys Say video hopes to educate viewers about reality of HIV