The sleds of the Australian men’s and women’s bobsled teams at the Sochi Winter Olympics will bear the logo of the Principle 6 campaign against Russia’s homophobic laws thanks to a sponsorship agreement with the teams.
The Principle 6 campaign is a campaign organized by the groups Athlete Ally and All Out and is named after the sixth principle of the Olympic Charter that states that the International Olympic Committee’s role is to ‘act against any form of discrimination affecting the Olympic movement.’
Athlete Ally is a group for sporting allies who want to end homophobia in sport and All Out is a group focused on promoting LGBTI rights around the world.
‘We're against discrimination in sport, full stop,’ Australian bobsled captain Heath Spence said in a statement, ‘That means we also oppose discrimination against gay and lesbian athletes.’
‘We don't just believe that on principle. Some of our most loyal supporters have been gay. They've supported us, so it would be hypocritical of us not to support them.’
‘As [Russian President Vladimir] Putin tries to put on a friendly face in the weeks leading up to the opening ceremonies at Sochi, it's never been more important to shine a bright light on Russia's cruel anti-gay laws,’ Athlete Ally founding board member Brian Ellner said in a statement.
‘It's promising to see so many athletes from all over the world step up to make their voices heard and I'm glad the Principle 6 campaign is helping to facilitate that.’
In November last year All Out released the #LoveAlwaysWins video campaign to highlight the effect Russia’s ban on so-called homosexual propaganda to minors could affect LGBTI athletes and their partners.
Watch it below.