Public to pick winning gay HIV campaign advert
London's 56 Dean Street clinic asks people to vote for favorite campaign concept to help reduce HIV in gay and bisexual men
Members of the public are being asked to vote for their favorite advertising campaign concept to help reduce HIV infection and encourage safe sex among gay and bisexual men.
Launched by the 56 Dean Street sexual health clinic in London’s gay district of Soho, the Community Campaign asked people to submit their ideas.
After 12 weeks, a panel of expert judges, including Gay Star News director Scott Nunn, have chosen five finalists.
Now it’s up to you, the public, to pick your favorite entry by voting on the campaign’s Facebook page.
Dr Alan McOwan, service director at 56 Dean Street, said: ‘With rates of HIV transmission still rising in the gay community, we wanted to create a campaign that resonated with the target audience and would make a real difference to people’s attitudes and behaviours.
‘This campaign aims to get the community thinking about, and taking responsibility for, their own sexual health.’
Voting closes on 24 August.