Ray-Ban tells gays to ‘Never Hide’ for 75th anniversary

Sunglasses brand celebrates anniversary with gay advert 

Ray-Ban tells gays to ‘Never Hide’ for 75th anniversary
27 April 2012

Iconic eyewear company Ray-Ban marks its 75th anniversary with a gay-inclusive ad campaign.

As part of their 'Never Hide' campaign, the sunglasses company originally introduced for the US army has styled two well-dressed men, holding hands walking down a busy city street.

The 'Never Hide' campaign launched in 2007 'portrays regular guys and girls living their day to day lives with authenticity, with the courage to express themselves and their unique individuality, which is the most precious thing we have, because the most fashionable thing to be is yourself.'

Ray-Ban joins other global fashion, automobile and consumer product brands that have release pro-gay adverts engaging with their gay and lesbian audience. 

The couple is not wearing any Ray-Bans, but we love the message nonetheless.

HAVE YOUR SAY

MORE TOP STORIES

No thumbnail available

Crowds demand equality at pride march in Taiwan

Tens of thousands of people turned out at Taiwan’s LGBTI pride march today to push for same-sex marriage to be legalized
No thumbnail available

Russell T Davies on Cucumber Banana Tofu: 'I wanted to look at sex without being sexy'

Doctor Who and Queer As Folk writer returns with new gay drama trio
No thumbnail available

Jamaica man savagely attacked by mob for allegedly having gay sex

Two young men are reported to have been caught trying to have gay sex in a Jamaican university, one escaped the other was beaten by a cheering mob and security officers who were supposed to protect him
No thumbnail available

Rhinestone Rhino puts the bling back into Birmingham

A mirror covered and jewelled rhino statue is putting UK city's gay quarter on the map
Nick Clegg backs bid to hold Gay Games in London

Nick Clegg backs bid to hold Gay Games in London

The UK’s deputy prime minister is backing London2018, but the race to hold the tenth Gay Games event remains too close to call.
No thumbnail available

College that rescinded invite to Dustin Lance Black has now canceled his religious fringe replacement

With just nine days until graduation, Pasadena City College still has no commencement speaker
No thumbnail available

Legend of Korra creators confirm 'official' lesbian love story

'Our intention was to make it as clear as possible that Korra and Asami have romantic feelings for each other'
No thumbnail available

PM should support gay marriage says Aussie Big Brother winner’s mum

Prime Minister Julia Gillard should get 'on the bandwagon' says mother of first gay winner of Big Brother Australia
No thumbnail available

Sardinians march for gay rights in beach pride

An estimated 10,000 people marched on the beach of Cagliari, Sardinia, to shout, sing and fight for LGBT rights in an anti-gay region of Italy
No thumbnail available

Abercrombie & Fitch finally puts out

After years of teasing with homoerotic images, Bruce Weber video features two men having romantic moment