Ray-Ban tells gays to ‘Never Hide’ for 75th anniversary

Sunglasses brand celebrates anniversary with gay advert 

Ray-Ban tells gays to ‘Never Hide’ for 75th anniversary
27 April 2012

Iconic eyewear company Ray-Ban marks its 75th anniversary with a gay-inclusive ad campaign.

As part of their 'Never Hide' campaign, the sunglasses company originally introduced for the US army has styled two well-dressed men, holding hands walking down a busy city street.

The 'Never Hide' campaign launched in 2007 'portrays regular guys and girls living their day to day lives with authenticity, with the courage to express themselves and their unique individuality, which is the most precious thing we have, because the most fashionable thing to be is yourself.'

Ray-Ban joins other global fashion, automobile and consumer product brands that have release pro-gay adverts engaging with their gay and lesbian audience. 

The couple is not wearing any Ray-Bans, but we love the message nonetheless.

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