Redbox DVD rental kiosks recently stopped renting out documentaries due to space limitations.
But the company is making an exception to its own rule for the gay-themed documentary Bridegroom which screened on Oprah Winfrey's OWN network last month and was introduced by Bill Clinton at the Tribeca Film Festival last June.
It tells the story of Shane Bitney Crone’s relationship with his late partner, Tom Bridegroom who was killed in an accidental fall from a rooftop. Crone’s grief was compounded when Bridegroom’s family banned him from the funeral and tried to erase all evidence of their happy life together.
Crone shared the news of the Redbox decision on his Facebook page over the weekend.
'Redbox President Anne Saunders believes that Bridegroom tells an important story and contains a powerful message that should be available to its millions of customers,' Crone wrote.
He said Saunders has pledged to get the movie into all of Redbox's 44,000 kiosks by 17 December.
Redbox will also take the unprecedented step of contributing 5% of the film's proceeds to GLAAD, GLSEN, PFLAG, and Freedom the Marry.
'This generous gesture could pose a great risk to Redbox, so I encourage all of you to join me in showing gratitude to this incredible company by visiting a kiosk near you and not only renting Bridegroom, but one of the other 200 available titles.'
Crone thanked Saunders 'for supporting the LGBTQ community and for making Bridegoom and its story of love, hope, and equality, more accessible to millions of Americans.'
He also said he hopes it will be successful enough for Redbox that the company will consider carrying other documentaries at its DVD kiosks.
Bridegroom was one of 151 films vying for the Best Documentary Feature Oscar this year but did not made the shortlist of 15 finalists from which the final five nominees will be selected.