Rugby legend Ben Cohen is stripping for his bullying charity, the Stand Up Foundation, which aims to combat homophobia.
Showing behind the scenes of his new calendar, straight ally Cohen models his new underwear line.
The rugby hunk climbs up ropes, lifts heavy weights, and smiles for the camera while wearing as little as possible.
Cohen is one of the first straight professional athletes in Britain to focus his philanthropic efforts for the benefit of the gay community.
The foundation aims to raise awareness of the long-term damaging effects of bullying, and promises to stand up to bullying regardless of who is the victim.
On the website, Cohen says: ‘It is time we stand up for what is right and support people who are being harmed.
‘Every person on this planet has a right to be true to themselves, to love and be loved, and to be happy. I encourage others to stand up with me and make a difference.’
Every sale of Stand Up branded merchandise, including the new calendar, benefits their anti-bullying work.
Check out the video here: