The Brazilian State of São Paulo in partnership with the São Paulo City Metro launched a poster campaign against gay and trans prejudice yesterday (24 January).
Called ‘See beyond prejudice. Respect differences,’ its goal is to increase respect towards, and decrease discrimination against, lesbian, gay, bisexual and transgender people living in South America’s most populous city.
The first stage of the project aims to combat discrimination and prejudice against transgender people, as well as dissemination of a law that punishes homophobic behaviour and discrimination within the State of São Paulo.
All 58 underground stations are covered with bright posters that have pictures of transgender women with the title: ‘Look, look again, and see beyond prejudice. I am trans, I have the right to be who I am.’
In May 2011, a trans woman won a landmark case against São Paulo Metro, by means of this law, which forced the company to pay R$87,250 ($47,200 €36,200) in damages after a member of its staff was found guilty of verbal abuse against the victim.