Britain’s Got Talent semi-finalists The Showbears will be lending some of their sparkle to Manchester Pride in northern England.
The UK TV reality show stars will be there as part of the Co-operative Group’s entry at the event on Saturday (25 August).
They will join 150 members of the Co-operative’s award winning LGBT employee network Respect in a vibrant procession through the city center, home to the company’s head office.
Shaun Godwin Rotherham of The Showbears said: ‘The Co-operative works in harmony with lots of LGBT charities and organisations and we are proud to be a part of their support of Manchester Pride.
'We are all looking forward to joining in the fun on the day. We will all be sparkling with pride.’
Spectators can expect to see the Co-operative’s very own ‘wacky banana scientists’, 10,000 fair-trade chocolate bars and bananas that they will be giving away, giant smile costumes, a nutty professor branded Co-operative Food home delivery van as well as 5,000 pride flags.
Paul Flowers, chair of The Co-operative Banking Group and deputy chair of The Co-operative Group will be taking part in the parade for the fourth year running.
He said: 'We are delighted to again be supporting the LGBT pride events taking place across the UK, including Manchester Pride.
‘The Co-operative believes firmly in inclusion and equality for all, irrespective of sexual orientation or difference.'
All four Manchester city center Co-operative Food stores will be proudly flying pride flags over the Pride period and there will also be George House Trust collection tins by the tills.
Thomas Anderson, co-chair of the Respect network said: ‘I am immensely proud the Co-operative is sponsoring Manchester Pride for the fourth consecutive year.
‘Our parade entries are open to anyone to join us too, we believe everyone should be able to show their pride should they wish. By supporting Manchester Pride and 16 other pride festivals throughout the UK this year is just one of the ways we can demonstrate that as a business we are well and truly "good for everyone".’
Manchester Pride, which runs throughout this weekend, is also supported by Gay Star News as a media partner.