Straight male celebs have kissed in order to fight homophobia in Russia, Germany and around the world.
In the brand new German campaign, titled #Mundpropaganda (a pun on ‘word of mouth’ and ‘kissing propaganda’), the hunks are hoping to stamp out intolerance and discrimination.
Lifestyle monthly GQ, generally known for advertising fast cars and hot women to its readers, launched the Gentlemen Against Homophobia campaign.
13 celebrities puckered up for the pics. While relatively unknown outside of the country, they included actor August Diehl, the band Revolverheld and singer Herbert Grönemeyet.
Six incredible photos were produced, aiming to be published all over Germany on buses, posters and billboards.
‘The intolerance that homosexuals are still fighting against is shocking,’ Editor-in-Chief José Redondo-Vega said.
‘With #Mundpropaganda we wanted to give a clear sign in favor of a free society.’
He added to The Local male celebs kissing each other showed ‘admirable courage’.
Some people who GQ approached to take part in the campaign said no, proving Germany has a ‘long way to go’.
See all of the pics in January edition of German GQ available tomorrow (12 December).
If you would like to see a behind-the-scenes video of the photoshoot, click below (Video in German):