Australia’s SBS 2 channel will screen the highlights of the 2014 Sydney Gay and Lesbian Mardi Gras Parade the evening after the parade – giving marchers a chance to see themselves on TV.
The Special Broadcasting Service (SBS) announced earlier today that it has secured the Australian television broadcast rights to the 36th annual Sydney Gay and Lesbian Mardi Gras, to air on SBS 2 on Sunday 2 March at 8.30pm.
The SBS 2 broadcast will be the first time the Sydney Gay and Lesbian Mardi Gras Parade has been broadcast on free-to-air television in 12 years.
SBS Managing Director Michael Ebeid said that screening the parade was in line with SBS’ mission of reflecting the lives of minority communities in Australia.
‘Sydney Gay and Lesbian Mardi Gras is an iconic Australian cultural event, which celebrates diversity. In bringing this year’s event free-to-air to all Australians, SBS is delivering on its purpose to encourage all Australians to understand, appreciate and celebrate diversity and in doing so, contributing to social cohesion,’ Ebeid said.
‘SBS strives to act as a catalyst to encourage national conversations about social inclusion and we’re thrilled to have Mardi Gras as part of our programming line-up for 2014.’
Sydney Gay and Lesbian Mardi Gras Co-Chair Siri Kommedahl said the festival was thrilled to be partnering with SBS to broadcast Sydney Gay and Lesbian Mardi Gras 2014.
‘As a channel devoted to cutting edge, culturally diverse programming, SBS 2 is the perfect home for Mardi Gras,’ Kommedahl said.
Co-Chair Paul Savage said the partnership with SBS would amplify the impact of Mardi Gras beyond Sydney and NSW, ‘into regional Australia and around the world, and allowing the lesbian, gay, bisexual, transgender, queer and intersex communities to communicate the messages and issues which are important to them to a far broader audience.’
‘Especially exciting for us is that this is far more than just a Parade broadcast – we’re working closely with the SBS team to showcase the breadth and depth of the entire Mardi Gras Festival, and to share the many stories of the dedicated and passionate people, communities and organizations that make it happen,’ added Mardi Gras CEO Michael Rolik.
Based around the theme ‘kaleidoscope’, this year’s three-week Mardi Gras festival will offer an array of free and ticketed events including dance parties, theater and musical performances, a film festival, all-inclusive community, social and youth events, panel discussions, and art exhibitions.