London's famous Battersea Dogs and Cats Home is calling on gay pet owners to show off their pampered pooch for a special dog competition in celebration of World Pride.
LGBT dog lovers are invited to enter their four-legged friend online by sending a picture to a team of expert judges who will decide which cuddly canine is crowned Pooch Pride 2012.
The winning entry will join the Battersea team's float in the main pride parade through the UK capital's center on 7 July.
Martine Whitaker, Pride London director, said: 'The Battersea float was fantastic last year and, as the winner of Pride Pooch 2012 will once again occupy a prime position, this year promises to be no exception.
'I hope the LGBT community will show their support and cheer on our four-legged friends.'
Last year, Battersea's rehomed Staffordshire bull terrier Skipper was crowned the first ever Pride Pooch.
Skipper has since enjoyed fame as she trod the red carpet at the charity’s annual fundraising ball, Collars and Coats.
As well as being photographed by the national media, she rubbed shoulders with celebrities including Peter Andre, Louis Spence and Craig Revel-Horwood.
Entrants should send in a photo of their dog as well as the dog’s name, age, breed and 200 words explaining why their dog deserves to strut their stuff in the parade.
A £2 registration fee will be charged per entry with all proceeds split between Pride London and Battersea Dogs and Cats Home, which are both registered charities.
The closing date for entries is midday on 2 July.
Gay Star News is the official news website of World Pride.
Watch a video of Boo, voted the cutest dog in the world and an internet sensation!