British supermarket Tesco is selling an inflatable gay best friend to bitch with you.
The retro and novelty toy, which is ‘always ready to give you fashion advice’ and has an age range of three to four, has caused controversy by being sold online.
‘If SEX in the City and Will & Grace taught us anything, it's that g*y best friends are in this season,’ it states.
‘We've had the manbag, we've had leg warmers and iPhone fever, now it's time for the new craze.
‘Although not much can be said for his own attire, your Inflatable g*y Best Friend is ready to give you fashion advice, tell you if your bum looks big and b**ch about everyone who doesn't wear Jimmy Choo's.
‘He may be rather quiet, but one look at that smiling, Gary Lineker-esque face and you know what he's thinking..."You go girlfriend!"
It adds: ‘Ready with an inflatable bunch of roses to cheer you up after any break up or bad day, your new g*y Best Friend will be at your side whenever you need a hug.
‘An ideal gift for Hen Nights, Birthdays and Christmas stocking fillers, inflate your personality and kiss your worries goodbye with the Inflatable g*y Best Friend!’
Despite GSN being able to find it on Tesco's website, they told us: 'This item is no longer for sale, it was made unavailable a few months ago. It is only accessible via the URL.'
It is not the first time Tesco has caused controversy with its line of products.
Earlier this week, the supermarket had to apologize for selling a mental patient Halloween costume.
Ben Summerskill, the chief executive of UK-based gay rights charity Stonewall, said: ‘We can’t imagine why anyone would choose to buy an inflatable gay best friend when there are so many of the real thing available in modern Britain.’
UPDATE: After an earlier version of this article went live, Play.com got in contact with GSN.
They said: 'We have been listening to your feedback on this product and as such we have now removed the listing.'
SECOND UPDATE: Speaking to Gay Star News, a Tesco spokesperson said they would not attempt to 'justify' the description and apologized for any offence caused. They could not explain why 'gay' was censored.
They added: 'This product was uploaded to the website by a third party seller but was removed from sale immediately because we found it offensive.
'The webpage should have been removed at that time and we are looking into why it is still visible two months later.
'We have very clear guidelines for third party sellers who list items on our website, and are very sorry that on this occasion they weren’t followed.'