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Gradient 24-hour Today clock helps you find balance in your day

Scott Thrift's innovative timepiece is set to make you slow down instead of stress out

Gradient 24-hour Today clock helps you find balance in your day
Screenshot / Kickstarter
The Today clock's gradient colors were inspired by clouds passing at 30,000 feet.

Our days are shaped by time and its precise, measured passing.

But with every second of every minute of every hour visible through regular clocks’ movement, people tend to get stressed about the passing of time.

With his Today clock, Scott Thrift aims to reverse this process, instead breaking the day down into the perfect balance of dawn, noon, dusk and midnight.

Moving at half the speed of a classic timepiece to show the day’s entire 24 hours through a single rotation, Thrifts says Today makes people feel like they have more time rather than the opposite.

Today is designed to reveal the entire day ‘at a glance’; as the arm travels along the timepiece’s face, it reflects the sun’s passing, from darkness at midnight to noon, when the sun is at its highest point, and back to darkness.

Compared to a normal clock, time seems to pass half as fast with Today.

Compared to a normal clock, time seems to pass half as fast with Today.

In a bid to recreate the ‘limitless potential’ often associated with flying, Thrift took the ‘feeling of wonder you get when you look out at the clouds passing by from 30,000 ft’ as the basis for the clock’s gradient color design.

The decelerating clock follows Thrift’s first Kickstarter project, called ThePresent. It’s another timepiece, but its arm only moves once a day, highlighting seasonality and how much time a year really offers.

Today is a available as either an open face on a bamboo base, or in steel and glass; both forms come in two sizes, as a desk or a wall clock.

Thrift’s Kickstarter is running for another 28 days, but has already reached its goal of $24,000 (€21,225.79, $16,484.64), so Today will definitely be produced.

As such, prices start from $88 (€77.82, £60.44), and because the designer and his team have been through this process once and are reusing their resources, delivery is expected for December 2016.


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